Shopify Alternatives & Competitors

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Shopify Alternatives & Competitors

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Shopify has become a household name in the e-commerce platform market since its inception in 2006. Founded by Tobias Lütke, Daniel Weinand, and Scott Lake after attempting to open Snowdevil, an online snowboard store, they shifted focus to create a more user-friendly e-commerce platform, which eventually led to the birth of Shopify.

Over the years, Shopify has grown exponentially, empowering hundreds of thousands of entrepreneurs to start their own online stores. Shopify's user-friendly interface, customizable templates, and robust feature set make it a popular choice for businesses of all sizes.

Despite its popularity, Shopify faces stiff competition from a variety of other platforms, each with its own unique offerings and advantages. Let's take a closer look at some of the competitors in the e-commerce space and see how they stack up against Shopify.

Shopify Competitors Breakdown


BigCommerce is a major competitor to Shopify, particularly known for its comprehensive set of built-in features and tools for medium to large-sized businesses. Like Shopify, BigCommerce offers a SaaS platform that simplifies the process of building and managing an online store. However, it differentiates itself with more out-of-the-box features that cater to larger stores with complex needs.

While Shopify is known for its ease of use and extensive app marketplace, BigCommerce prides itself on not requiring as many third-party apps due to its built-in functionalities. This can be both a pro and a con, as it may reduce the need for apps but could also limit flexibility.

  • Extensive built-in features
  • Good scalability for large businesses
  • Potentially overwhelming for beginners
  • Less flexible due to fewer third-party apps needed

Magento Commerce

Magento, now Adobe Commerce, offers an open-source e-commerce platform that is highly customizable and scalable, making it a strong competitor for Shopify. Magento is particularly attractive to businesses with the resources to develop a highly tailored online store due to its flexibility and powerful features.

Unlike Shopify, which is known for its simplicity and user-friendly approach, Magento requires a steeper learning curve and often necessitates development expertise. This makes Magento ideal for enterprise-level businesses that need a bespoke solution and have the budget for ongoing development.


WooCommerce is a free, open-source e-commerce plugin for WordPress, which makes it a direct competitor to Shopify for those already using or familiar with WordPress. WooCommerce offers a high degree of customizability and is particularly appealing to small to medium-sized businesses that want to leverage the power of WordPress.

Shopify, in contrast, is a standalone platform that is often perceived as more turnkey, with hosting and security handled by Shopify itself. WooCommerce requires a bit more hands-on management, including site maintenance and security, which can be a pro or a con depending on the user's technical proficiency and resources.

Wix is known for its drag-and-drop website builder, which allows users to create websites and add e-commerce functionality with ease. As a competitor to Shopify, Wix appeals to those looking for simplicity and creative control over their website design without needing to code.

While Wix is generally considered more of a website builder than a dedicated e-commerce platform, its e-commerce plans have evolved to become more robust, offering a viable option for small businesses or individuals just starting out online.


Squarespace is another popular website builder that offers e-commerce capabilities. It's a competitor to Shopify for users prioritizing high-quality design and ease of use. Squarespace's beautifully designed templates and intuitive interface make it a go-to for creatives and small business owners who want a visually appealing online store without the complexity.

While Squarespace is less focused on e-commerce than Shopify, it still provides a solid set of features for small to medium-sized online stores. However, those looking for the extensive app marketplace and advanced sales features of Shopify might find Squarespace limiting.


Volusion is an e-commerce platform that has been around since the early 2000s. It competes with Shopify by offering a range of tools for building and managing online stores. Volusion's focus on analytics and data-driven decision-making sets it apart, providing users with insights to grow their business.

However, compared to Shopify, Volusion has a smaller selection of themes and a less extensive app marketplace, which may affect customization options.

Weebly, now part of the Square product suite, is a website builder that includes e-commerce features. It serves as a competitor to Shopify for small businesses and entrepreneurs looking for a simple, all-in-one solution for building a website and selling online.

Weebly is often seen as more approachable for beginners than Shopify, with a focus on ease of use and affordability. However, it may not offer the same level of scalability or advanced features for growing businesses.


3dcart, now rebranded as Shift4Shop, is an e-commerce platform that offers a comprehensive set of tools for building and managing an online store. It competes with Shopify by offering a variety of features, including advanced shipping solutions and CRM tools.

While 3dcart provides a powerful platform for online merchants, it may not have the same level of brand recognition or as large a community of developers and users as Shopify.


PrestaShop is an open-source e-commerce solution that allows users to build and customize their online stores from the ground up. It competes with Shopify by offering users full control over their store's design and functionality without a monthly subscription fee.

However, the trade-off for using PrestaShop compared to Shopify is that users need to provide their own hosting and handle more of the technical aspects of their store's operation, which can be daunting for those without technical expertise.


Ecwid is an e-commerce widget that can be added to existing websites, which makes it unique compared to Shopify's standalone platform. It's designed for small business owners who want to integrate an online store into their current website or social media platforms.

Ecwid's ease of integration and ability to sell across multiple platforms, including social media, make it a flexible option for those not looking to migrate to a new platform like Shopify.


NerdWallet is not a direct competitor to Shopify, as it's primarily a personal finance website that provides financial advice, tools, and reviews. However, it does include information and reviews on various e-commerce platforms, which could influence potential Shopify customers in their decision-making process.


Square Online, provided by, offers an online store builder that integrates with Square's suite of business tools, including point-of-sale and payment processing. As a competitor to Shopify, Square Online appeals to brick-and-mortar retailers looking to expand their sales online with a unified system.

While Shopify offers a broader set of e-commerce features and a more established online store presence, Square Online's seamless integration with offline sales provides a compelling reason for physical retailers to consider it.

Hostinger is primarily a web hosting service provider, which also offers e-commerce hosting solutions. While not a direct competitor in the e-commerce platform space, Hostinger competes with Shopify by providing the infrastructure needed for self-hosted e-commerce solutions like WooCommerce or Magento.

Users who prefer to have more control over their hosting environment may opt for services like Hostinger instead of the all-in-one solutions that Shopify provides.

Sprout Social

Sprout Social is a social media management tool that helps businesses manage their social presence. It's not a competitor to Shopify in the e-commerce platform space, but it provides essential tools for businesses to market their Shopify store on social media platforms.

For Shopify store owners, Sprout Social can be a complementary tool rather than a direct competitor, facilitating the promotion and growth of their online business.

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