ThirdLove.com has been disrupting the lingerie industry since its inception, becoming well-known for its innovative approach to bra fitting and its emphasis on inclusivity and diversity. Founded in 2013 by Heidi Zak and David Spector, the brand set out to change the way women shop for bras. Their trademark 'Fit Finder' quiz promises a perfect fit without the hassle of trying on countless bras in a fitting room. ThirdLove offers an impressive range of sizes and styles, aiming to cater to every body type.
With its commitment to comfort and a scientific approach to fit, ThirdLove.com has earned a loyal customer base. In recent years, the brand has expanded its offerings to include underwear, sleepwear, and loungewear. But as they've grown, so has the competition. ThirdLove isn't the only brand vying for a share of the lingerie market. Let's take a look at some of the competitors that are giving ThirdLove a run for its money.
From established giants to innovative startups, the lingerie industry is bustling with brands each bringing their own unique take to the table. In this article, we'll explore how these brands stack up against ThirdLove.com, examining their offerings, unique selling propositions, and customer experiences. Whether you're hunting for the perfect bra or just curious about the market, this comparison will shed some light on the options available to you.
Victoria's Secret is perhaps the most recognizable name in the lingerie industry, and for good reason. With a history of high-profile fashion shows and celebrity endorsements, Victoria's Secret has long been seen as the pinnacle of sexy and glamorous lingerie. Their online store, victoriassecret.com, offers a wide variety of bras, panties, sleepwear, and beauty products. However, they've faced criticism for not promoting a more diverse range of body types and have recently started to shift towards inclusivity.
As a competitor to ThirdLove, Victoria's Secret stands out due to its brand recognition and extensive product range. However, ThirdLove's focus on fit and size inclusivity sets them apart, catering to customers who may not find their perfect match at Victoria's Secret.
Adore Me is an online lingerie startup that aims to offer fashionable and affordable lingerie sets. They use a subscription model, which allows customers to receive new lingerie regularly. Adoreme.com has gained attention for its inclusive sizing and trendy designs, plus the convenience of home try-on. This puts them in direct competition with ThirdLove, especially among consumers looking for a more personalized shopping experience.
Adore Me's competitive edge lies in its subscription service and price point, while ThirdLove's focus remains on the individualized fit and extensive sizing options.
True & Co. is an innovative lingerie brand that emphasizes comfort and a seamless fit. Their intimate apparel is designed with soft fabrics and no wires, providing an experience centered on comfort. Trueandco.com offers a similar fit quiz to ThirdLove's, suggesting that they are targeting a similar customer base who value a personalized fit.
True & Co. competes with ThirdLove through its focus on comfort and a wire-free design, attracting customers who prioritize a second-skin feel in their bras.
Aerie, a sub-brand of American Eagle Outfitters, is well-known for its body-positive marketing and diverse range of models. Aerie.com offers a variety of lingerie, loungewear, and activewear. Their #AerieREAL campaign has been praised for its authenticity and has garnered a strong following, particularly among younger consumers.
Aerie's commitment to body positivity and its appeal to a younger demographic positions it as a strong competitor to ThirdLove, which also values inclusivity and diversity within its brand messaging.
LIVELY is a brand that blends athleisure, swimwear, and lingerie to create what they call 'leisurée'. Lively.com is known for its stylish yet comfortable pieces that can be worn all day. The brand's ethos is about fostering a community and empowering women, which resonates with ThirdLove's own brand values.
LIVELY's approach to combining different clothing categories creates a unique space for them in the market, making them a notable competitor to ThirdLove, especially among those who favor versatility and style in their intimate wear.
Savage X Fenty, founded by Rihanna, has quickly become a major player in the lingerie scene. Savagex.com boasts an extensive collection that celebrates fearlessness and inclusivity. With a diverse range of models and sizes, Savage X Fenty has been lauded for its empowering message and bold designs.
Savage X Fenty's strong brand identity and celebrity backing make it a formidable competitor to ThirdLove, especially for those looking for lingerie with a bold statement.