New Balance

New Balance Alternatives & Competitors

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New Balance Alternatives & Competitors

ReturnPolicy Score

The ReturnPolicy score is calculated based on several factors including: convenience, customer service, speed of refund, flexibility and users’ ratings.

5.0
/ 5
5.0
Convenience & Flexibility
5.0
Customer Service
5.0
Speed of Refund
0
Users' Rating
Newbalance.com's Top 5 Competitors

New Balance has solidified its place in the sneaker world with a blend of functional design and fashionable aesthetics. Founded in 1906 by William J. Riley, the brand originally focused on arch supports and other accessories to improve shoe fit. It wasn't until the 1960s that New Balance shifted towards athletic footwear, creating their iconic trackster running shoe. Steadily, New Balance has expanded its reach, now offering a wide range of athletic and lifestyle shoes, along with athletic apparel.

New Balance: A Sneaker Giant Among Giants

Top Pick
Nike
ReturnPolicy Score

3.8 / 5

Nike

3.8 / 5

Convenience & Flexibility
4.5
Customer Service
4.5
Speed of Refund
4.5
Users' Rating
1.8
Read Nike’s return policy
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2
Adidas
ReturnPolicy Score

2.5 / 5

Adidas

2.5 / 5

Convenience & Flexibility
2.5
Customer Service
2.5
Speed of Refund
2.5
Users' Rating
0
Read Adidas’s return policy
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4
Under Armour
ReturnPolicy Score

4.0 / 5

Under Armour

4.0 / 5

Convenience & Flexibility
5.0
Customer Service
5.0
Speed of Refund
5.0
Users' Rating
1.0
Read Under Armour’s return policy
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5
Asics
ReturnPolicy Score

4.0 / 5

Asics

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
0
Read Asics’s return policy
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6
Skechers
ReturnPolicy Score

3.9 / 5

Skechers

3.9 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
3.7
Read Skechers’s return policy
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7
Reebok
ReturnPolicy Score

2.5 / 5

Reebok

2.5 / 5

Convenience & Flexibility
3.0
Customer Service
3.0
Speed of Refund
3.0
Users' Rating
1.0
Read Reebok’s return policy
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8
Brooks
ReturnPolicy Score

5.0 / 5

Brooks

5.0 / 5

Convenience & Flexibility
5.0
Customer Service
5.0
Speed of Refund
5.0
Users' Rating
0
Read Brooks’s return policy
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9
Saucony
ReturnPolicy Score

3.6 / 5

Saucony

3.6 / 5

Convenience & Flexibility
3.5
Customer Service
3.5
Speed of Refund
3.5
Users' Rating
4.0
Read Saucony’s return policy
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New Balance Top Deals and Special Offers See Now

Today, newbalance.com stands as the digital storefront for the brand, showcasing its commitment to comfort, innovative technology, and a unique blend of performance and style. The website also reflects the company's heritage, with an emphasis on quality manufacturing, often highlighting their range of products made in the USA or UK.

While New Balance enjoys a devoted following, the brand operates in a competitive landscape, jostling for market share with numerous other athletic companies. Let's explore how New Balance stacks up against its top 20 competitors.

New Balance Competitors Breakdown

Nike

1 Nike
ReturnPolicy Score

3.8 / 5

Nike

3.8 / 5

Convenience & Flexibility
4.5
Customer Service
4.5
Speed of Refund
4.5
Users' Rating
1.8
Read Nike’s return policy

As a behemoth in the athletic wear industry, Nike is perhaps New Balance's most significant competitor. Nike's focus on innovation, marketing prowess, and a global roster of high-profile athletes has made it a household name. Nike.com offers a similar range of products, from performance footwear to lifestyle sneakers and athletic apparel, attracting a broad consumer base that overlaps with New Balance's target market.

Adidas

2 Adidas
ReturnPolicy Score

2.5 / 5

Adidas

2.5 / 5

Convenience & Flexibility
2.5
Customer Service
2.5
Speed of Refund
2.5
Users' Rating
0
Read Adidas’s return policy

Adidas, with its roots in Germany, rivals New Balance in terms of heritage and sports legacy. Adidas.com features a diverse product lineup, including collaborations with celebrities and designers, which compete directly with New Balance's lifestyle offerings. Both companies emphasize their commitment to sustainability and technology in their products.

PUMA

Puma combines sport with fashion, much like New Balance. Puma.com boasts a mix of performance gear and fashion-forward collaborations, making it a strong competitor, especially in European and emerging markets where both brands are keen to expand their presence.

Under Armour

ReturnPolicy Score

4.0 / 5

Under Armour

4.0 / 5

Convenience & Flexibility
5.0
Customer Service
5.0
Speed of Refund
5.0
Users' Rating
1.0
Read Under Armour’s return policy

Under Armour's rise in the performance apparel sector positions it as a formidable competitor to New Balance. Although initially focused on apparel, underarmour.com now offers a growing range of shoes that compete with New Balance's performance footwear.

Asics

5 Asics
ReturnPolicy Score

4.0 / 5

Asics

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
0
Read Asics’s return policy

Asics has carved out a niche in the running community, directly competing with New Balance's core market. Asics.com showcases a commitment to technical performance and comfort in running shoes, aligning closely with New Balance's values.

Skechers

ReturnPolicy Score

3.9 / 5

Skechers

3.9 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
3.7
Read Skechers’s return policy

Skechers has found success with a focus on casual and comfortable shoes at a competitive price point, which challenges New Balance's lifestyle segment. Skechers.com also appeals to a demographic looking for value and comfort, overlapping with New Balance's audience.

Reebok

7 Reebok
ReturnPolicy Score

2.5 / 5

Reebok

2.5 / 5

Convenience & Flexibility
3.0
Customer Service
3.0
Speed of Refund
3.0
Users' Rating
1.0
Read Reebok’s return policy

Reebok, like New Balance, has a rich history in athletic footwear and has recently rebranded to focus more on fitness and lifestyle. Reebok.com offers products that directly compete with New Balance's athletic and casual footwear lines.

Brooks

8 Brooks
ReturnPolicy Score

5.0 / 5

Brooks

5.0 / 5

Convenience & Flexibility
5.0
Customer Service
5.0
Speed of Refund
5.0
Users' Rating
0
Read Brooks’s return policy

Brooks Running specializes in running shoes and gear, making it a key competitor in one of New Balance's primary markets. Brooksrunning.com appeals to dedicated runners, a target audience that New Balance also serves with its performance running shoes.

Saucony

ReturnPolicy Score

3.6 / 5

Saucony

3.6 / 5

Convenience & Flexibility
3.5
Customer Service
3.5
Speed of Refund
3.5
Users' Rating
4.0
Read Saucony’s return policy

Saucony's focus on running shoes puts it head-to-head with New Balance in the race for the dedicated runner's choice. Saucony.com offers a range of running shoes that emphasize performance and innovation, similar to New Balance's approach.

Hoka One One

Hoka One One has gained popularity with its maximalist cushioning approach to running shoes, attracting a segment of runners looking for extreme comfort and support, which competes with New Balance's own cushioned models. Hokaoneone.com's niche appeal presents a unique challenge to New Balance in the running community.

Dick's Sporting Goods

ReturnPolicy Score

3.3 / 5

Dick's Sporting Goods

3.3 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
1.0
Read Dick's Sporting Goods’s return policy

Dick's Sporting Goods is a retailer that carries a wide range of athletic brands, including New Balance. Dickssportinggoods.com competes as a one-stop-shop for customers who might otherwise shop directly from newbalance.com.

Nordstrom

ReturnPolicy Score

5.0 / 5

Nordstrom

5.0 / 5

Convenience & Flexibility
5.0
Customer Service
5.0
Speed of Refund
5.0
Users' Rating
0
Read Nordstrom’s return policy

Nordstrom offers a variety of brands and styles, including New Balance. Nordstrom.com competes on the basis of its fashion-forward selections and broad appeal to consumers who might be drawn to New Balance's lifestyle offerings.

Kohl's

13 Kohl's
ReturnPolicy Score

4.6 / 5

Kohl's

4.6 / 5

Convenience & Flexibility
5.0
Customer Service
5.0
Speed of Refund
5.0
Users' Rating
3.4
Read Kohl's’s return policy

Kohl's is a department store with a wide range of products, including athletic footwear and apparel. Kohls.com competes by offering affordable options and a different shopping experience compared to specialty brands like New Balance.

Macy's

14 Macy's
ReturnPolicy Score

3.8 / 5

Macy's

3.8 / 5

Convenience & Flexibility
4.5
Customer Service
4.5
Speed of Refund
4.5
Users' Rating
1.5
Read Macy's’s return policy

Macy's carries a diverse array of brands and has a significant online presence with macys.com. This department store competes with New Balance by offering a variety of choices to consumers who are looking for both athletic and casual footwear.

Zappos

15 Zappos
ReturnPolicy Score

5.0 / 5

Zappos

5.0 / 5

Convenience & Flexibility
5.0
Customer Service
5.0
Speed of Refund
5.0
Users' Rating
0
Read Zappos’s return policy

Zappos is known for its exceptional customer service and a wide selection of shoes, including New Balance. Zappos.com competes by providing an easy and customer-friendly online shopping experience.

Poshmark

ReturnPolicy Score

3.0 / 5

Poshmark

3.0 / 5

Convenience & Flexibility
3.0
Customer Service
3.0
Speed of Refund
3.0
Users' Rating
0
Read Poshmark’s return policy

Poshmark is a social commerce marketplace for buying and selling used fashion, which includes New Balance products. Poshmark.com competes as an alternative for budget-conscious consumers looking for second-hand New Balance items.

DSW

17 DSW
ReturnPolicy Score

3.2 / 5

DSW

3.2 / 5

Convenience & Flexibility
3.5
Customer Service
3.5
Speed of Refund
3.5
Users' Rating
2.3
Read DSW’s return policy

Designer Shoe Warehouse, or DSW, is a shoe retailer with a vast assortment of brands, including New Balance. Dsw.com competes by offering discounts and a wide selection of footwear to bargain-seeking customers.

Foot Locker

ReturnPolicy Score

4.0 / 5

Foot Locker

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
0
Read Foot Locker’s return policy

Foot Locker is a major athletic footwear retailer that carries many brands, including New Balance. Footlocker.com competes with direct brand sites like newbalance.com by offering exclusive releases and a wide variety of athletic shoes.

REI

19 REI
ReturnPolicy Score

4.3 / 5

REI

4.3 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
5.0
Read REI’s return policy

REI is an outdoor retail co-op that offers gear for adventure sports, which includes New Balance's trail running and outdoor footwear. Rei.com competes by catering to a niche market of outdoor enthusiasts.

Famous Footwear

ReturnPolicy Score

4.0 / 5

Famous Footwear

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
0
Read Famous Footwear’s return policy

Famous Footwear is a chain that offers discounted brand-name shoes, including New Balance. Famousfootwear.com competes by serving customers who prioritize cost savings and a wide selection of brands.

New Balance Top Deals and Special Offers See Now