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H&M Alternatives & Competitors

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H&M Alternatives & Competitors

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The ReturnPolicy score is calculated based on several factors including: convenience, customer service, speed of refund, flexibility and users’ ratings.

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4.0
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Hm.com's Top 5 Competitors

When it comes to affordable fashion, H&M has been a powerhouse for years. Founded in Sweden in 1947, H&M (Hennes & Mauritz AB) has expanded globally, offering fashion-forward clothing at budget-friendly prices. With its knack for blending high-end design with mass-market accessibility, H&M has grown into an international retail giant.

Fashion Face-Off: How H&M Stacks Up Against Its Rivals

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Forever 21
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2.5 / 5

Forever 21

2.5 / 5

Convenience & Flexibility
3.0
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3.0
Speed of Refund
3.0
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1.0
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3
Gap
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4.0 / 5

Gap

4.0 / 5

Convenience & Flexibility
4.0
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4.0
Speed of Refund
4.0
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0
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4
Uniqlo
ReturnPolicy Score

4.0 / 5

Uniqlo

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
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0
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6
ASOS
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4.0 / 5

ASOS

4.0 / 5

Convenience & Flexibility
4.0
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4.0
Speed of Refund
4.0
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0
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7
Urban Outfitters
ReturnPolicy Score

4.0 / 5

Urban Outfitters

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
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0
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8
Nike
ReturnPolicy Score

3.8 / 5

Nike

3.8 / 5

Convenience & Flexibility
4.5
Customer Service
4.5
Speed of Refund
4.5
Users' Rating
1.8
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9
Adidas
ReturnPolicy Score

2.5 / 5

Adidas

2.5 / 5

Convenience & Flexibility
2.5
Customer Service
2.5
Speed of Refund
2.5
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0
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H&M Top Deals and Special Offers See Now

The brand's philosophy is to provide fresh, trendy designs to the public, often collaborating with high-end designers and celebrities to create limited-edition collections. These strategic partnerships have allowed H&M to remain a key player in the fast-fashion industry. The company has also been working towards sustainability, aiming to use only recycled or sustainably sourced materials by 2030.

However, the retail landscape is competitive, and H&M faces a multitude of rivals. Below, we'll delve into some of H&M's top competitors and see how they compare in terms of style, price, brand recognition, and online presence. Let's see who's giving H&M a run for its money.

H&M Competitors Breakdown

Zara

Zara, the flagship brand of the Inditex Group, is often seen as H&M's closest competitor. With a similar approach to fast fashion, Zara has a knack for quickly translating runway trends into ready-to-wear collections. Their ability to design, produce, and distribute clothing within just a few weeks gives them a competitive edge in the market.

Zara's chic, European aesthetic often appeals to a slightly more upscale demographic than H&M, but both target the fashion-conscious consumer. Zara also places a strong emphasis on in-store experience and visual merchandising, creating a more curated feel compared to H&M's wide variety.

Forever 21

ReturnPolicy Score

2.5 / 5

Forever 21

2.5 / 5

Convenience & Flexibility
3.0
Customer Service
3.0
Speed of Refund
3.0
Users' Rating
1.0
Read Forever 21’s return policy

Forever 21 is another fast-fashion retailer competing in the same space as H&M. Known for its trendy offerings and low pricing, Forever 21 attracts a younger demographic who are seeking the latest styles without breaking the bank. The brand has faced some challenges, including a bankruptcy filing in 2019, but remains a significant player in the fast-fashion market.

Forever 21's online presence and aggressive pricing strategy make it a formidable competitor to H&M, though it typically offers a less diverse range of clothing and accessories.

Gap

3 Gap
ReturnPolicy Score

4.0 / 5

Gap

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
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0
Read Gap’s return policy

Gap is a well-established American retailer that has been around since 1969. Offering a range of casual wear for men, women, and children, Gap focuses on a more classic, American aesthetic compared to H&M's trendier style. Gap's prices tend to be slightly higher, but the brand is known for its quality and timeless pieces.

Although Gap doesn't roll out new trends as quickly as H&M, its focus on basics and the American casual look makes it a strong competitor in the family-friendly clothing segment.

Uniqlo

4 Uniqlo
ReturnPolicy Score

4.0 / 5

Uniqlo

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
0
Read Uniqlo’s return policy

Uniqlo, a Japanese retailer, offers a unique proposition in the fashion industry. It stands out from H&M with its philosophy of 'LifeWear,' which emphasizes simplicity, quality, and longevity. Uniqlo's products are less trend-focused and more about wardrobe essentials that are both functional and designed to last.

With its commitment to innovation in fabrics and fit, Uniqlo appeals to customers looking for a minimalist aesthetic and investment in clothing that stands the test of time, making it a different kind of competitor to H&M's fast-fashion model.

Mango

Mango is a Spanish clothing brand that offers a similar mix of contemporary styles for men, women, and children. Its fashion-forward and sophisticated designs often draw comparisons to H&M. While Mango's prices can be a bit higher, the brand is recognized for its quality and European flair.

Mango's strong online presence and global retail network position it as a direct competitor to H&M, especially in markets where consumers are looking for slightly more upscale fast-fashion options.

ASOS

6 ASOS
ReturnPolicy Score

4.0 / 5

ASOS

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
0
Read ASOS’s return policy

ASOS is a British online fashion and cosmetic retailer that has gained a massive following, especially among young adults. It competes with H&M by offering a wide range of clothing, accessories, and beauty products from various brands, including its own label. ASOS is known for its trendy, fashion-forward pieces and its inclusive sizing.

The convenience of online shopping and the sheer volume of options available on ASOS make it a strong competitor, catering to the digital-savvy consumer who values choice and a seamless shopping experience.

Urban Outfitters

ReturnPolicy Score

4.0 / 5

Urban Outfitters

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
0
Read Urban Outfitters’s return policy

Urban Outfitters targets a hip, young audience with its eclectic mix of clothing, accessories, and home decor. While their price points are generally higher than H&M's, Urban Outfitters offers a unique, vintage-inspired aesthetic that resonates with a niche market segment.

The brand's focus on lifestyle and culture, as well as its carefully curated stores, sets it apart from H&M's broader fast-fashion approach, appealing to those who are looking for a more boutique shopping experience.

Nike

8 Nike
ReturnPolicy Score

3.8 / 5

Nike

3.8 / 5

Convenience & Flexibility
4.5
Customer Service
4.5
Speed of Refund
4.5
Users' Rating
1.8
Read Nike’s return policy

Nike, primarily known as a sportswear brand, competes with H&M in the athleisure segment. With a strong reputation for high-quality sports apparel and footwear, Nike attracts consumers who are willing to pay a premium for performance and brand prestige.

While H&M does offer sportswear, Nike's focus on innovation and athlete endorsements gives it an edge in the athletic market, drawing in customers who prioritize fitness and sport-inspired fashion.

Adidas

9 Adidas
ReturnPolicy Score

2.5 / 5

Adidas

2.5 / 5

Convenience & Flexibility
2.5
Customer Service
2.5
Speed of Refund
2.5
Users' Rating
0
Read Adidas’s return policy

Similar to Nike, Adidas is a sportswear giant that has successfully expanded into the casual and streetwear markets. Its collaborations with celebrities and designers have helped Adidas to maintain a strong presence in the fashion world, directly competing with H&M's athleisure and casual lines.

Adidas's blend of sport and style, along with its iconic branding, makes it a formidable competitor for consumers looking to merge comfort with fashion.

ASOS

Topshop, a British retailer, was a key player in the fast-fashion industry, known for its trendy and youthful designs. Although it has faced financial difficulties and store closures, Topshop remains a competitor online, offering styles that often parallel H&M's fashion-forward approach.

Topshop's strong online presence and its appeal to young fashion enthusiasts keep it in the competitive realm with H&M, especially in the UK market.

Macy's

11 Macy's
ReturnPolicy Score

3.8 / 5

Macy's

3.8 / 5

Convenience & Flexibility
4.5
Customer Service
4.5
Speed of Refund
4.5
Users' Rating
1.5
Read Macy's’s return policy

Macy's is a storied department store that offers a wide variety of brands and products, from affordable to luxury. While it serves a different market with its department store model, Macy's competes with H&M by offering trendy fashion lines at a similar price point, particularly through its private label brands.

Macy's extensive reach and its ability to cater to a broad audience with its online and brick-and-mortar presence make it a noteworthy competitor in the realm of accessible fashion.

Nordstrom

ReturnPolicy Score

5.0 / 5

Nordstrom

5.0 / 5

Convenience & Flexibility
5.0
Customer Service
5.0
Speed of Refund
5.0
Users' Rating
0
Read Nordstrom’s return policy

Nordstrom is a luxury department store that offers a wide range of clothing, accessories, and beauty products. While it operates at a higher price point than H&M, Nordstrom competes by providing high-quality fashion and exceptional customer service.

Nordstrom's focus on a premium shopping experience and curated designer collections offers an alternative to H&M's customers who might be looking to invest in more upscale pieces.

Kohl's

13 Kohl's
ReturnPolicy Score

4.6 / 5

Kohl's

4.6 / 5

Convenience & Flexibility
5.0
Customer Service
5.0
Speed of Refund
5.0
Users' Rating
3.4
Read Kohl's’s return policy

Kohl's is an American department store retail chain that offers clothing, accessories, and home goods at competitive prices. With a focus on family-oriented shopping and frequent promotions, Kohl's draws in customers looking for value and variety, positioning itself against H&M's affordability and fashion-forward styles.

Kohl's also features exclusive collaborations and celebrity-endorsed lines, which mirror H&M's strategy of partnering with high-profile figures to attract customers.

Poshmark

ReturnPolicy Score

3.0 / 5

Poshmark

3.0 / 5

Convenience & Flexibility
3.0
Customer Service
3.0
Speed of Refund
3.0
Users' Rating
0
Read Poshmark’s return policy

Poshmark is an online marketplace where individuals can buy and sell new or used clothing and accessories. While not a direct retailer like H&M, Poshmark competes by offering a platform for fashion-savvy individuals to find unique pieces and branded clothing at a fraction of the retail price.

For consumers who are environmentally conscious or seeking deals on designer labels, Poshmark presents an alternative shopping experience to H&M's new product offerings.

JCPenney

ReturnPolicy Score

3.1 / 5

JCPenney

3.1 / 5

Convenience & Flexibility
3.5
Customer Service
3.5
Speed of Refund
3.5
Users' Rating
1.9
Read JCPenney’s return policy

JCPenney is another department store that offers a broad selection of apparel and home goods. Like H&M, JCPenney provides a mix of trendy and classic styles at accessible price points. They also feature private labels and exclusive collections that compete with H&M's diverse range of clothing options.

JCPenney's strong online and in-store presence, particularly in suburban areas, makes it a competitor for customers seeking variety and affordability in their fashion choices.

Temu

16 Temu
ReturnPolicy Score

3.8 / 5

Temu

3.8 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
3.0
Read Temu’s return policy

Temu is an online shopping platform that offers a wide array of products, including fashion items at extremely low prices. As a new entrant in the market, Temu competes with H&M by appealing to price-conscious consumers who are searching for deals on clothing and accessories.

Temu's business model, which relies on direct-from-manufacturer sales, allows it to offer competitive pricing that challenges H&M's value proposition.

Dillard's

ReturnPolicy Score

4.0 / 5

Dillard's

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
0
Read Dillard's’s return policy

Dillard's is an American department store chain that offers a mix of own-brand and designer clothing. The store competes with H&M by providing a range of contemporary fashion choices for a somewhat more upscale market. Dillard's focus on quality and style positions it as a competitor for customers who are willing to pay slightly more for their fashion staples.

While its price points are generally higher than H&M's, Dillard's appeals to a demographic looking for a blend of modern trends and classic pieces.

Bloomingdale's

ReturnPolicy Score

4.0 / 5

Bloomingdale's

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
0
Read Bloomingdale's’s return policy

Bloomingdale's is a luxury department store that offers a high-end shopping experience, with a focus on designer brands and upscale merchandise. Competing with H&M in the fashion domain, Bloomingdale's attracts a more affluent clientele looking for premium fashion items.

Despite the different target markets, Bloomingdale's competes with H&M by offering trend-driven pieces and a wide selection of brands under one roof, catering to fashion-conscious consumers.

Costco

19 Costco
ReturnPolicy Score

4.6 / 5

Costco

4.6 / 5

Convenience & Flexibility
4.5
Customer Service
4.5
Speed of Refund
4.5
Users' Rating
5.0
Read Costco’s return policy

Costco is a membership-based warehouse club that offers a wide range of products, including clothing at competitive prices. Although not a fashion-specific retailer, Costco competes with H&M by providing affordable apparel options in bulk. Costco's value packs and discounted pricing on brand-name clothing appeal to budget-minded shoppers.

The convenience of one-stop shopping and the lure of savings on larger purchases make Costco a competitor for customers who prioritize value over the latest trends.

Nordstrom Rack

ReturnPolicy Score

4.0 / 5

Nordstrom Rack

4.0 / 5

Convenience & Flexibility
4.0
Customer Service
4.0
Speed of Refund
4.0
Users' Rating
0
Read Nordstrom Rack’s return policy

Nordstrom Rack is the off-price retail division of Nordstrom, offering discounted designer apparel and accessories. This outlet competes with H&M by providing consumers with access to high-end brands at reduced prices, bridging the gap between luxury and affordability.

For shoppers who seek designer brands without the designer price tags, Nordstrom Rack presents a compelling alternative to H&M's trendy yet inexpensive offerings.

H&M Top Deals and Special Offers See Now